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Orlando Cela, conductor
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PRODUCING AND STRATEGIZING
EXPERIENCE MAGAZINE: Northeastern University's new digital magazine invites readers to understand the experiences of others. I worked with the Editor-in-Chief to develop a strategy for a series of first-person videos that convey a unique experience. I produced this pilot video in collaboration with a talented video journalist who I hired. I proposed the idea, found the subject, interviewed him, shot b-roll, cut the audio and worked closely with the videographer to produce the final edited piece.
 WORKING WITH ART DIRECTORSTHE BOSTON GLOBE: As the first photo editor for the Globe Magazine, my mission was to improve the photography. I worked with the art director and designers to conceptualize cover photos, assigned both staff and freelancers and pushed for greater authenticity in our photojournalism. For the cover story about prisoners being shackled during childbirth, I insisted on finding a real, pregnant prisoner. For the story on the sex life of boomers, a more playful approach was appropriate. |  VITAL PLANNINGTHE BOSTON GLOBE: The mouse is clicked, the letters are printed and just like that, Boston parents find out if their child is going to a decent school or if their only shot at a good education is to move to the suburbs. My goal was to have our team document the pivotal moments involved in the school assignment maze and use video to show authentic emotion. Documenting the exact moment several families received their letters, and doing so authentically, was an exceptionally challenging task. |  MOBILIZING A TEAMTHE BOSTON GLOBE: From the first moments of the horrific Marathon bombing, I mobilized our small team of video journalists to head out and document, while two of us edited a constant stream of daily video taken by reporters, photographers and users. At the end of the first week we were able to step back, and do more thoughtful, comprehensive storytelling. Two of the videos were part of the entry for the The Boston Globe’s Pulitzer Prize for breaking news. |
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 FINDING DIVERSE VOICESTHE BOSTON GLOBE: The neighborhood of Bowdoin-Geneva was known for intractable violence. In addition to leading our video team, I also sought out voices from the people who lived there. We culled Instagrams from the neighborhood, an editor interviewed the contributors and I edited their stories. We also handed out video cameras to some kids in the neighborhood and I edited their remarkable take on the place they called home. |  COLLABORATINGTHE BOSTON GLOBE: This was our team’s first foray into in-depth documentary video. We continually reviewed each other’s work, invited reporters, editors, designers and custodial staff from all corners of the newsroom to give us feedback before the final review by the editor. The video in link above was nominated for a national Emmy award. |  TAKING RISKSVIEWFIND: In 2015, I was hired to lead a photojournalism startup. As the editorial director, I built a team of photo editors and writers and worked with the CEO and design team to build a visual storytelling platform for over 3,000 exceptional photojournalists from around the world. I was involved in all aspects of the startup including recruiting photographers, editing stories, writing headlines, and creating partnerships with photojournalism agencies, schools and related organizations. |
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